While stationed in Pearl Harbor Hawaii, my wife and I used to sell vegetables at the local swap meet to make extra money. For many weeks I had trouble selling anything. Imagine me, a white guy with a military haircut trying to sell long beans to locals. Snickers and guffaws!
Then one day I figure it out. One of the most scrutinizing shoppers stopped dead in front of my stall giving me an opening. I simply said, "Hi Mamma! I picked these all fresh last night on my uncles farm on the north shore!". She bought my beans!
It was that day I learned the power of a story. Those shoppers only wanted to hear a story. And it made sense to me; all vendors were basically selling the same beans, at the same price. Yet some did well, and some did not. The secret is a simple story.
Chapter 3 belabored about Standards. Again though, in order to glean the gems the reader is really forced to gut-out a serious over-use of word pictures. The author's points are jumbled together, making them hard to recognize let alone fully digest.
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